A few years ago, file-sharing was a massive problem for content owners. At its 2008 peak, a third of US internet traffic was through file-sharing networks. Six years on, that’s down to 8%, according to this Mashable story.
The elephant does not acknowledge your warnings.
Since internet traffic is always increasing, that doesn’t mean the absolute amount of piracy has diminished, but it certainly hasn’t kept up with the net as a whole. So where did the pirates go? Streaming services, apparently – streaming video, particularly Netflix, now accounts for a massive proportion of online traffic where file-sharing has sharply dwindled.
It’s interesting to look at this story through a behaviour change lens. At BrainJuicer we talk a lot about “building a path for the elephant”. Human decision making is like a rider and an elephant. People think they can influence it by persuading the conscious rider, but ultimately the rider has little control over the mighty elephant – and the best way to change behaviour is by building a path that the beast automatically follows. So with that in mind, let’s look at file-sharing. Continue reading