Practically Irrational

Some of you might remember that we got quite excited when Dan Ariely – the economist author of the best-selling Predictably Irrational – ran a Coursera course on Behavioural Economics. A bunch of BrainJuicer people signed up for the course, and loved it.

So we’re excited to see Ariely’s new startup: Irrational Labs, a nonprofit consultancy pledging to use behavioural economics for good. Part of the Irrational Labs offer is a series of behaviour change workbooks, which they are selling as a PDF bundle for $60. This post is a review of said workbooks.

Spot the nudge.

Full disclosure: Irrational Labs asked us for a review and sent us the workbooks free. Even fuller disclosure: Irrational Labs might be, in some circumstances, a competitor, though when it comes to behavioural science we feel a rising tide floats all boats – anyone spreading the word gets a thumbs-up from us.

So with those disclosures out of the way, let’s review.