Great news for fans of advertising that makes people feel more and buy more! The 2016 FeelMore50 ranking launched yesterday– our annual list of the global Top 50 most emotional ads. Congratulations to Doritos, whose hilarious “Dogs” takes the top spot – proof once again that the Super Bowl is where US advertisers invest most heavily in making audiences happy.
But this year’s FeelMore50 goes a lot deeper than just the global ranking. Our new look website also features micro-rankings for the first time, looking at the most successful ads not just by region but by format (short-form, long-form and digital-only), by industry sector, and by event (from the Rio Olympics through the UK Christmas Ads to this year’s Super Bowl). Over the next week on the blog we’ll be spotlighting some of the most intriguing ads and trends we’ve found, starting with our #1 winner in the digital category (and #2 overall), UPS’ Wishes Delivered: Driver Training Camp. Continue reading