FeelMore50 2016: UPS Keeps On Truckin’

Great news for fans of advertising that makes people feel more and buy more! The 2016 FeelMore50 ranking launched yesterday– our annual list of the global Top 50 most emotional ads. Congratulations to Doritos, whose hilarious “Dogs” takes the top spot – proof once again that the Super Bowl is where US advertisers invest most heavily in making audiences happy.

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But this year’s FeelMore50 goes a lot deeper than just the global ranking. Our new look website also features micro-rankings for the first time, looking at the most successful ads not just by region but by format (short-form, long-form and digital-only), by industry sector, and by event (from the Rio Olympics through the UK Christmas Ads to this year’s Super Bowl). Over the next week on the blog we’ll be spotlighting some of the most intriguing ads and trends we’ve found, starting with our #1 winner in the digital category (and #2 overall), UPS’ Wishes Delivered: Driver Training Camp. Continue reading

Get Ready For The 2016 FeelMore 50!

Next Tuesday we’ll be unveiling our latest set of FeelMore50 results – the Top 50 most emotional ads released or given awards in 2016, from all around the world. Visitors can expect laughing horses and disguised dogs, stressed Moms and obsessed Dads, and plenty of other routes to Feeling taken by advertisers over the past year.

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This year for the first time we’re also including our new Micro Rankings – sub-charts broken down by media, so you can see the most emotional and effective long-form, short-form and purely digital advertising. We’re doing this because there’s never been a better time to take a hard look at the emotional efficiency and long-term branding potential of digital ads in particular. Continue reading