As you might have read on advertising news sites, the BrainJuicer Group is launching its own creative agency. System1 – Feel More: Buy More is the first creative agency to guarantee ROI to its clients.
Why are we doing this? How are we doing it? What makes us think we even can? Read on!
The best advertising is brilliantly emotional, creative advertising that makes people feel more. Because if they feel more, they buy more.
That’s the mantra BrainJuicer has lived by since we started testing emotional advertising close to a decade ago. We’ve tested thousands of ads since then – digital, TV, print and poster – and we know that it works. Putting emotion at the centre of copy testing is the tried-and-true way to deliver ROI.
It’s become a bit of a mission, to be honest. We don’t just test ads for our clients, looking for ways to make them more emotional, we spend our own money every year testing hundreds of other ads from round the world, looking for entries in our FeelMore50 list. Why?
Because emotional ads work best, and we think there should be more of them.
And you know what people say about wanting something done. Sometimes, you have to do it yourself!
Hence System1 – Feel More: Buy More. A creative agency dedicated to crafting emotional advertising for its clients. System1 will be a sister company and client of BrainJuicer, putting all its prospective ads up for testing before they get presented to clients, and continuing to rework the ideas until they hit a minimum level of quality. Every ad System1 makes is an ad it knows will work effectively and efficiency. In other words, guaranteed ROI.
That’s what System1 is. Just as important is what it isn’t. System1 is not a bunch of BrainJuicer researchers thinking they can make great ads. We believe that testing helps ads, but we don’t believe the testers know how to make them. So System1 is a separate organisation, headed by the fantastic Rod Connors, former Unilever and Nike Marketing Director and founder of The BSG agency. It’s supported by an advisory board of top industry figures including Kellogg’s VP Marketing Peter Soer, HHM creative partner Adrian Holmes and head of Herd consultancy Mark Earls. And it will draw on a poll of the freshest and best freelancer talent in the UK and worldwide.
Everyone at BrainJuicer is enormously excited to see System1 launch. And, of course, to check out the highly emotional work it will be producing. Good luck Rod and the team!