Theresa May’s first conference speech as British Prime Minister will dominate the newspapers tomorrow. But how strong is her overall position? Back in August we used our System1 Politics techniques to assess the strengths of several leading UK politicians.
System1 Politics – which is nominated for an award at December’s MRS Awards – takes the tools we use to track and predict the commercial success of brands and applies them to politicians and parties. We look at three baseline heuristics that drive decision-making at a fast, System 1 level.
Fame – how rapidly a politician comes to mind
Feeling – how good people feel about them
Fluency – how distinctive and recognisable they are to the public.
The 3 Fs are combined into a single star rating which gives a one-stop ‘meter reading’ of a politician’s current standing.
Here are selected topline figures for the UK.
What does this tell us? Continue reading