System1 Politics: Who Is Theresa May’s Biggest Threat?

Theresa May’s first conference speech as British Prime Minister will dominate the newspapers tomorrow. But how strong is her overall position? Back in August we used our System1 Politics techniques to assess the strengths of several leading UK politicians.

System1 Politics – which is nominated for an award at December’s MRS Awards – takes the tools we use to track and predict the commercial success of brands and applies them to politicians and parties. We look at three baseline heuristics that drive decision-making at a fast, System 1 level.

Fame – how rapidly a politician comes to mind

Feeling – how good people feel about them

Fluency – how distinctive and recognisable they are to the public.

The 3 Fs are combined into a single star rating which gives a one-stop ‘meter reading’ of a politician’s current standing.

Here are selected topline figures for the UK.

uk-s1p-slide

What does this tell us? Continue reading

Re-uniting The Kingdom: What’s The Story For Theresa May’s Britain?

This is a post outlining the results of our latest BrainJuicer Politics study into where Britain is headed, post-Brexit. Dig into the detail in the full post – but here’s our executive summary.

  • If the Referendum was to be held again, Leave would still win.
  • The country is emotionally divided – Remain voters are distraught about the decision, Leave voters delighted and very positive about the future.
  • Looking at the narratives people fit the UK into, the country’s Current Story is still Comedy – things will be fine in the end.
  • But Britain’s Optimal Story – the one which would make people happiest if it came true – has changed. It’s now Rags To Riches – drawing strength from Britain’s experience of tough times to inspire future prosperity.
  • Theresa May is seen as the politician most likely to help this happen, well ahead of any rivals.

Continue reading