Habits… – Peter

Interesting interview with Charles Duhigg – author of new book “The Power of Habit” and NYT columnist.

He provides a very useful framework for researchers to better understand habits (and therefore a large part of behaviour).  He says habits are split into three phases – the cue, the behaviour and the reward, here’s his decription:

The cue is a trigger that tells your brain to go into automatic mode and which habit to use. Then there is the routine – the behavior itself – which can be physical or mental or emotional. Finally, there is a reward, which helps your brain figure out if this particular habit is worth remembering for the future. Over time, this loop — cue, routine, reward; cue, routine, reward — becomes more automatic as the cue and reward become neurologically intertwined.”

Having this framework in mind during ethnography projects will help us to be more systematic with our moderation requests to fully understand people’s habitual behaviours.   It may also give us hints that allow clients to change existing habits (i.e. insert their brand in them) or create new ones.


Go on, tell us how you feel!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s