…and forgets where he is.
New research has shown that the act of merely passing through a doorway can make us forget. As we enter a new room psychologically we enter a new ‘episode’, and find it harder to recall events from the previous episode. The article also refers an earlier study where people found it harder to recall which sentence followed a target sentence if it began with ‘a while later…’.
Interesting how the mind segments events and how this corresponds to memory, it’s a fairly short leap to some of the logic behind implicit association methodologies and some of the principles behind the context gap that I talk about in my research games presentation (for those that have seen it). I also wonder that if we want people to ‘remember’ particular events or brands their memory will be improved if we (metaphorically or literally) put them in the same room.