Walk in the park – Peter

At the ESOMAR Congress the first keynote speaker was Richard Wiseman, an experimental psycologist.  He showed us this following great video (it’s only about 20 seconds long):

I think this video demonstrates what happens when people see the unexpected. Normally the defeding players would rely on their system 1 to tell them what to do – now I don’t know much about American Soccer (or whatever it’s called) but I’m guessing they would normally charge forwards.  But as this event was so surprising and unique their system 1 didn’t have an inbuilt response, and the system 2 was rather confused and, as we know, slow to react, until he started to run of course…

Advertisements

Go on, tell us how you feel!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s