Running is boring – Peter

Great initiative from Nike in Amsterdam as part of their drive to make running more fun they’ve set up a grafitti challenge. This allows you to design your own running routes on a map of Amsterdam, share them and run them. So people create different shapes, patterns, words – even a space invader! This is a great example of how online initiaitives can create off-line behaviours, which is surely a far more impactful way of sharing your brand message than simply watching a video. Nike are very good at this!

Love me some space invaders!










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