Choose your own story ad – Peter

Wow! You may be extra interested in this new ad for Range Rover.  You get to control the character and make choices for him in his own story.  Cleverer than that, your choices are a sort of segmentation type thing, where you end up inadvertantly personalising your own Range Rover.  Fair to say it’s a little male-centric (especially if you take the route to the kinky yoga woman…)

This may not be what you had in mind

Online is really changing the dynamic of ads, however whilst this ad is slick and professionally done I can imagine this sort of thing getting boring quite quicky.  To make it succeed advertisers are going to have to work increasingly hard at making their content more fun, playable, sharable and emotional than what came before it.  (like the youtube tipp-ex ad did)


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