An Interesting Perspective on Advertising – Peter

from John Wilshire


– Verb is the thing a company does

– Reverb is the reverberations of that action across social media spaces (twitter, facebook, blogs… the ‘oooo, did you see what they did’…)

– Amplify is when you take the story of what you did, and the reaction to it, and turn that into stories to tell through advertising.

Basically, advertising is not the thing that you do, it’s the story of the things that you’ve done.


Go on, tell us how you feel!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s